Creative Master Class
Oobah
Butler
Million Dollar Ideas

He turned his garden shed into
London’s number one rated restaurant.

He took a fake designer brand to the
top of Paris Fashion Week.

He’s an Amazon bestseller and a
number one bestselling author.

Now, for the first time, he’s teaching
the methods behind his madness.

2.5 HOURS 21 LESSONS

40% off for a limited time only

ENROL NOW
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What You'll Learn

Join Oobah as he breaks down his entire creative process. From the very genus of an idea to its ultimate realisation, you'll be generating ideas worth millions in no time.

  • Techniques for rapid idea generation

  • Develop confidence in your ideas

  • Follow projects through to execution

  • Use loopholes to your advantage

  • Build your community

  • Pitch without pitching

  • Create real world value

  • Think like a disruptor

  • Engineer virality

  • How to sell a stick for £500

Course Trailer

Meet Your Instructor

Oobah Butler

Oobah Butler is a lot of things. A #1 fake restauranteur. Paris Fashion Week’s top fake designer. The host of MTV’s Catfish UK. A bestselling LA Times author. Despite having no formal qualifications, he’s made a name for himself over the past few years by achieving against all odds with little in his pockets and a comical, outside-of-the-box way of thinking.

Oobah and his ideas create genuine cultural value, earning over 1 billion video views across platforms, laws being formed in countries as a result of them, and prestigious awards following globally.

Most recently, at the end of 2023, Butler's groundbreaking TV documentary, The Great Amazon Heist, captivated audiences and made news worldwide with a modern-day David taking on the corporate Goliath.

This class offers access and a glimpse into the mind of a true innovator.

Enrollment

This course will only be accepting students until March 14th, 2025. All materials will still be available to students indefinitely after, but only to those enrolled before the deadline.

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Million Dollar Ideas Club

Get access to the course, plus two exclusive webinars, hosted by Oobah himself

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As Seen In

Forbes
Fast Company
Business Insider
The New York Times
Los Angeles Times
Fortune
Financial Times
Entrepreneur

What You'll Get

This isn’t a passive, theoretical course—it’s a blueprint for action.

21 chapters of step-by-step guidance

From generating ideas to executing them like a pro, with clear frameworks and real-world examples.


Real-world case studies

Behind-the-scenes breakdowns of viral stunts, businesses, and creative disruptions—so you can see exactly how they worked.


Proven frameworks for creativity, execution, and virality

Learn the Pub Test, Trojan-Horse Method, and the 3 Big Moments Rule—strategies that make ideas impossible to ignore.


Exercises designed to force action

No passive learning. You’ll train your brain to think differently, generate ideas on demand, and test them in real time.


Exclusive insights into how big ideas get made

From the fake TripAdvisor restaurant to gaming Amazon’s algorithm, you’ll see exactly how ambitious ideas were pulled off.


Psychological tricks for making people care

Master the art of storytelling, controversy, and framing so your ideas spread organically.


Tools for bending reality in your favor

Learn how to spot and exploit loopholes, manufacture scarcity, and create high-impact moments that make your work unforgettable.


Pitching without pitching

No begging, no dry presentations—just building intrigue and making people want to be part of what you’re doing.


A blueprint for making things happen

No more sitting on ideas, no more hesitation—this course gives you the skills and mindset to execute fearlessly.

Who Is This Course For?

It doesn’t matter what industry you work in, this method can work for you. This course is for:

Anyone who struggles to finish what they start

You’ve got ideas, but they never seem to make it past the half-baked stage.


Anyone who thinks they’re “not creative”

Creativity isn’t magic, it’s a process. And you’re about to learn it.


Anyone who wants to engineer virality instead of relying on luck

Unconventional marketing techniques to cut through the noise and make the rest of the world fall silent.


Anyone who struggles to motivate themselves and others

You need to find that confidence in your own ideas, and then the others will follow.


Anyone who's sick of waiting for permission to do what they want

No more asking gatekeepers politely. Skip that line, jump that queue, secure that bag.

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Frequently Asked

  • What is this class?

    This is a set of online classes that were written and created by Oobah and his team for the purposes of this course alone. They’re methods for ideation that Oobah has been developing over the past 8 years working for people like VICE, MTV, Channel 4, and advising for companies in a professional context.

  • Does the course have subtitles?

    Yes, Oobah’s mother is hard of hearing and he wants her to watch it. However, embarrassingly, the transcription is done in American English.

  • Where can I watch it?

    All classes are exclusively available through this website.

  • How involved is this course?

    People are encouraged to take their time and digest this at their own pace. Lessons can be watched as many times as you like.

  • Will there be any live events?

    All who purchase the course are encouraged to keep up-to-date with live events using the milliondollarideas.club website.

  • Is this all A Big Joke?

    No.

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